Men going to the salon for a manicure, pedicure or facial was considered a taboo, a few years ago. Today, it’s a different story. Beauty is no longer just for women; males are equally interested in having a glowing, even skin tone. The "tall, dark, and handsome" cliché is no longer relevant; today's man is self-assured in his appearance. But is the desire for fairer skin worthwhile? Let's look at why fairness creams are becoming increasingly popular in men's skincare routines, as well as what they can achieve.
The Science Behind Skin Tone
Our skin color is determined by our race and genetic lineage which in turn decides the amount and structure of melanin. The people with light skin tone have less amount of melanin produced by the melanocytes, whereas people with darker skin tone have more melanin produced. Women tend to make 3 to 4% less melanin in their skin than men.
Can Fairness Creams Really Lighten Skin Tone?
So, is it possible to lighten your skin tone with these fairness products? Yes, it is. Though the skin tone is considered genetic and persistent, it is greatly affected by the pollution, sunlight and other environmental conditions. The damage done to the skin can easily be reversed by good quality fairness cream for dark skin. Most of the fairness creams contain hydroquinone, a chemical slowing down melanin production and helping you gain your original skin color that’s lost due to wear and tear and exposure to the tough environmental conditions.
Growing Demand for Men’s Fairness Products
Recently, the availability of a variety of men's fairness products and cosmetics is increasing. Media is highly indulged in creating public awareness of these products and their use. The leading cosmetic companies have launched their Men's fairness cream and advertised them in a very efficient and effective way through media. These convincing advertisements are the reason for this increased demand for fair skin tone in men. According to research, the men’s fairness products market is estimated at Rs.175 crore (nearly $40 million) and is rapidly growing at the rate of 25%. Whereas the women’s fairness market is increasing at 7 to 8%.
Are Men’s Fairness Creams Different from Women’s?
The answer is YES. Male skin is thicker, oilier, and more resistant to pollutants. Their skin is firmer than the female skin due to the presence of collagen and elastin. Hence, the cosmetic products and whitening creams for men have a higher concentration of ingredients to ease the penetration of the regime into the deep layers of the thick skin and reach the melanocytes and inhibit the melanin (pigment responsible for dark complexion), leading to fairer and brighter complexion. The ingredients for women's fairness cream are the same, but low in concentration due to thinner skin and easy penetration. Adding a good quality fairness cream is a good option in skin care for men.
Stillman Men’s Fairness Cream
Try Stillman’s Men Fairness cream! Stillman Men’s Fairness Cream, with its advanced moisturizing and multivitamin formula, provides visible results. It is tested and verified with the customer reviews as the best fairness cream for men. It cleans the dark spots from the skin, making it radiant, removing the acne marks, and brightens the damaged and dull skin.
Stillman’s is one of the leading cosmetic brands that have other popular products as well, such as freckle cream. It is highly recommended for its efficient and visible results and no side effects.
